East Coast 35: 55cm or 75cm rope chain

Inspired by the iconic State Highway 35, this pendant pays tribute to the East Coast of Aotearoa—a road rich in history, culture, and connection. For many, SH35 is more than just a highway; it’s the journey home, the road that links whānau, marae, beaches, and generations of stories.
Designed in the style of the familiar SH35 road sign, this piece represents pride in the East Coast and the people who call it home. Whether you were born there, raised there, or simply carry it in your heart, this taonga lets you wear that connection wherever you go.
From Ōpōtiki and the rohe of Te Whānau-ā-Apanui, through the heart of Ngāti Porou, passing places like Te Araroa, Wharekahika (Hicks Bay), Ruatoria, Tikitiki, Tokomaru Bay, Tolaga Bay (Ūawa) and beyond—this road carries generations of stories, whakapapa, and connection.
Wear your roots. Rep the East Coast.